Company Overview
Befor starting Brainbees Solutions IPO: Date, Price, analysis and GMP Lets Discuss the Overview of Company so Brainbees Solutions Limited was started in 2010 to focus on the product segment of mother, baby & kids through its online division ‘FirstCry’.
Firstcry (Brainbees Solutions Pvt. Ltd.) has set out with a vision to offer parents complete and comprehensive retail, content, educational and communication solution. The company has most of what is required by an infant up to the age of 12 years including apparels, footwear, baby provisioning, age suitable nursery, diapers, toys, personal cares and many more. For convenience, they provide products from Indian third-party manufacturers as well as global manufacturers, and also their house brands. Having over 1, the company has an array of product ranges specialized in mothers, babies, and Kids. 5 million SKUs from over 7,500 brands offer the wide range of products including apparels & fashion; toys; books; stationery; diapers; bath & skincare; nutrition/breastfeeding; health/safety; baby gear & maternity wear etc as per the end of December 31, 2023.
Some specific facts about the launch of BabyHug are as follows: One of the house brands of Brainbees Solutions (Firstcry) is BabyHug which shows that Brainbees Solutions (Firstcry) enjoys a high level brand recognition and customer confidence. As per a report from RedSeer, this is the biggest multi-category brand in India for moth, baby, and kids’ products based on General Merchandise Value for the year ending December 2023. Other key house brands are Baby & Kids Clothing: Pine Kids, Casual Wear by BabyHug, Baby Clothing Store: Cute Walk by BabyHug and Baby Clothing Store Babyoye.
As per the portal traffic report by RedSeer Report, Brainbees Solutions Firstcry hold the largest GMV online retail market share for Maternal & Baby/Kids’ products for the year ending Dec’2023 in UAE.
For fiscal years including the nine months ended December 31, 2023, and Year ended March 31, 2023, 2022, and 2021, respectively, the Company have contracts with over 930 direct contract manufacturers located in India and other locations that manufacture for its house brands only but do not include the contract manufacturers for Globalbees Brands and its subsidiaries.
On December 31,2023 the company uses the services of 3,411 full-time employees + 2,475 for a contract basis).
IPO Details of Brainbees Solutions
Firstcry IPO is a book built issue of Brainbees Solutions (Firstcry) for Rs 4,193. 73 crores. Thus, the issue is a fresh issue of 3. 58 crore shares amounting to 1,666 The above deals in table 2 have been converted into figure 2 as follows The above global deals have been converted into the below local figures by using the average conversion factor of 69. 2 This was done to increase their paid up capital to Rupees two hundred crores and for offer for sale of 5. 44 crore shares amounting to Rs 2,527 by staging the meeting on August 14, 2010. 73 crores.
Firstcry IPO from Brainbees Solutions is to open on August 6, 2024 and will close on August 8, 2024. The allotment of the Brainbees Solutions (Firstcry) IPO is likely to be released is August 9, 2024. Indian based Baby and Kid’s products retailing firm Brainbees Solutions (Firstcry) IPO is on the process to be enlisted in BSE, NSE with preliminary listing possibility as Tuesday, August 13, 2024.
Price band for the Brainbees Solutions (Firstcry) IPO is fixed Rs 440 to Rs 465 per share. The minimum lot size which has been recommended for an application is 32 Shares. The requirement of minimum investment from the retail investors is ₹ 14,880. The minimum lot size investment of sNII is 14 lots or 448 shares costing ₹ 208,320; and for bNII, it is 68 lots or 2,176 shares costing ₹ 1,011,840.
Important Dates of Brainbees Solutions IPO
| Event | Dates |
| IPO Open Date | Tuesday, August 6, 2024 |
| IPO Close Date | Thursday, August 8, 2024 |
| Basis of Allotment | Friday, August 9, 2024 |
| Initiation of Refunds | Monday, August 12, 2024 |
| Credit of Shares to Demat | Monday, August 12, 2024 |
| Listing Date | Tuesday, August 13, 2024 |
| Cut-off time for UPI mandate confirmation | 5 PM on August 8, 2024 |
IPO Lot Size of Brainbees Solutions (Firstcry)
As for the auctions the minimum offer can be made of 32 shares proportionately and in further multiples. The below table illustrates the minimum and maximum investment of retail investors’ and HNI regarding the share and amount.
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 32 | ₹14,880 |
| Retail (Max) | 13 | 416 | ₹193,440 |
| S-HNI (Min) | 14 | 448 | ₹208,320 |
| S-HNI (Max) | 67 | 2,144 | ₹996,960 |
| B-HNI (Min) | 68 | 2,176 | ₹1,011,840 |
Financial Health of Brainbees Solutions Limited
Brainbees Solutions Limited’s revenue increased by 14.72% and profit after tax (PAT) rose by 33.85% between the financial year ending with March 31, 2024 and March 31, 2023.
| Period Ended | 31 Mar 2024 | 31 Mar 2023 | 31 Mar 2022 |
| Assets | 7,510.38 | 7,119.83 | 6,197.16 |
| Revenue | 6,575.08 | 5,731.28 | 2,516.92 |
| Profit After Tax | -321.51 | -486.06 | -78.69 |
| Net Worth | 3,170.74 | 3,456.26 | 3,527.94 |
| Reserves and Surplus | 3,081.74 | 3,367.21 | 3,439.17 |
| Total Borrowing | 462.72 | 176.47 | 90.16 |
| Amount in ₹ Crore | |||
Specific Goals of the Issue (IPO aims of Brainbees Solutions (Firstcry)
The Company proposes to utilize the net proceeds to finance the following purposes: The Company proposes to utilize the net proceeds to finance the following purposes:
Expenses of the Company for: This strategic plan involves two major activities;<|reserved_special_token_264|>ity of new modern stores under the “BabyHug” brand; and establisheent of a warehouse in India.
Outlay relating to lease costs for the new identified contemporary stores being operated and owned by the Company in India only.
Expansion of FirstCry business across India to open new modern outlets and other house brands of the Company through its Subsidiary Digital Age for; (I) Investment in new modern outlets under the brand First Cry and other modern outlets of the Company; and (II) Lease expenses of identified modern outlets in India owned by Digital Age.
Investment in Subsidiary FirstCry Trading for overseas expansion by: include: (I) opening of new contemporary outlets; and (II) opening of distribution centres in KSA.
Equity for Subsidiary Globalbees Brands to give further to complete the acquisition of a further stake in its Subsidiaries;
Sales and marketing initiatives
Economies external to the business, such as the tech and data science infrastructure, including cloud and server hosting expenses.
Analyze on the way financing inorganic growth through Acquisition and other Strategic venture and for general corporate utilize.
Review and Analysis of Brainbees Solutions IPO
A prominent player in the baby and kids products segment, Brainbees Solutions Limited, dealing notably in the brand First Cry is all set to open its IPO. Launched in the year 2010, FirstCry is the largest online store for baby and kids apparel, accessories, footwear and many more things like toys, books etc in India offering a comprehensive range of products. The company has expanded greatly and is pronounced both online and offline with numerous companies’ owning stores.
In its IPO, SEB plans to make a new issue of shares and an offer sale by existing investors in the form of several tranches. It is believed that the funds will be utilized in the extension of the operations’ scale, improvement of the technological support, and paying off the debts.
There has been a progressive improvement in the financial status of this business as FirstCry continues to experience prosperous revenues from its products across different markets. However, before investing in the e-commerce sector, the potential investor should carefully analyze competition factors within the referred field and the fluctuations that may occur in this financial domain.
In conclusion, the Brainbees Solutions IPO brings the investors to the bingo table where they have a right to be part of the growth of a very mature brand in a niche market of baby and kids products. Like with any investment opportunity, risks and returns are dictated by factors such as the company’s future developments and market conditions also t under stand IPO click here.
Contact Details of Brainbees Solutions Limited
Brainbees Solutions Limited
Rajashree Business Park, Survey No. 338,
Next to Sohrabh Hall,
Tadiwala Road, Pune – 411 001
Phone: +91 84829 89157
Email: companysecretary@firstcry.com
Website: https://www.firstcry.com/
How to apply Brainbees Solutions IPO?
STEPS to login in Zerodha Console
Step 1: Go-to the console page of zerodha. Then Click on log in to your account Enter this Zerodha user ID, password and PIN access your account.
Step 2: Go to the IPO Segment
Step 3: Visit the ‘Portfolio’: After login click on Portfolio tab, available at left side menu.
Step 4: IPO search Click on ‘IPO’ which is under the tab of Portfolio to view a list comprising all active IPOs.
Step 5: Click on the Brainbees Solutions IPO
Search the IPO: You can filter by Brainbees Solutions IPO and search from a list of available public offerings.
Finally, click on ‘Apply’: Upon finding Brainbees Solutions IPO you just need to select Apply (along with Submit after entering the input details).
Step 6: Type your Application Details
In the application form, you have to enter your UPI ID: Enter Your UPI Id Once added the UPI ID, it can link to a bank account which have enough balance for applying.
Bid Quantity: Qty Enter Number of shares Qty up to Bid Price, Integer only Click on the option ‘Cut-off’ to apply at cut-off price.
Check your field details: Review All the accurate information entered
Step 7: Apply for the position
Submission: After filling all these opportunities click on the submit button as shown below.
UPI Mandate: There you will get a UPI mandate request in your UPI app. Open the app and confirm the mandate to withhold funds for IPO application
Step 8: Trust the Process
Verify the status: After you have accepted a UPI mandate, your IPO application will be submitted successfully Processed Petition available in the IPO tab under Order Book.